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Vibemap App
Instagram Launch

Branding
Strategy
UX
Copywriting
I was hired as a brand strategist and copywriter to launch the Instagram account of this city discovery app. 

I worked alongside a team of designers to craft custom content and copy that set the tone for their future brand voice and vision. 


Launched in 6 major cities in North America, content was tailored for each audience
and delivered in English and Spanish to reflect the bilingual audlence.


Connect

Email
kip.reinsmith (at) gmail (dot) com
Instagram
@kipperreinsmith


About

 Kipper Thomas Reinsmith designs objects that celebrate unique ways of being in the world. Centering joy as a lead design principle, his work encourages perspective shifts by exploring nontraditional ways of occupying the interior. Before RISD, Kipper worked as a creative director and producer for Square/Block, YouTube, VICE and more. Kipper graduated from New York University with a BFA in film and television production with a focus in documentary. Master of Industrial Design @ RISD ︎ May ‘24